about us

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Nothing "falsie" about us except our lashes!

We're a beauty and fashion brand designed for the adventurous makeup lover who dares to explore true artistry with zero boundaries and embracing your curves.
Our Lula Bae #lulasbae family is a community of supporters and creators with a desire to explore color and lashes
and to be fierce rocking them.
We began with affordable makeup products in 2018 and now we've expanded to fashion. A line embracing your curves and freedom to express oneself. Always slay the Lula way Lula Bae.

Our values

We pride ourselves for being family owned. Giving back to our community by bringing awareness to alzheimer's and donating to foundations to further research the disease our late great grandmother Lula Bell passed from to honor her legacy.

Our mission

To create a safe space for beauty lovers and fashionistas to be their authentic self and to train our Lula team to present excellent customer service to our Lula Baes and to be the best within the industry.

Our Vision

Lula Kollection is one word, "worldwide". A worldwide brand making changes in the industry. A retail brand growing from one store to chains of stores which is your one stop shop. Come to Lula to get your makeup, lashes slayed and a cute outfit to wear.

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